What is Branding? Does it Really Matter? Firms today often underestimate the value of branding. This happens because they’re vague on what “branding” actually is, and because they simply don’t grasp the fact that good branding equals higher profits.…
Heinz Beans Monster Creative Ad We love creativity. This clever spoof ad for Heinz Beans was created purely to show the capability of the graphics company that produced it. (view here) We believe this ad should have been commissioned.…
Non responsive site? You’re losing customers. Google no longer ranks non mobile responsive web sites. So it’s now more important than ever Google announced in May that responsive sites will be placed higher than non responsive sites. A…
Is this the greatest print ad ever? We use the word simplicity all too often in the branding, design and advertising industry. But this is print ad is a perfect example of simplicity at the highest level. Back in 2000,…
Tropicana – when branding goes terribly wrong Tropicana is a very famous juice brand that sells fruit juice worldwide. On January 9th 2009, the PepsiCo-owned brand decided to replace the existing packaging branding for its best-selling orange juice with…