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Agency PK – Branding. Digital. Design. Agency PK – Branding. Digital. Design.
Branding
Branding

Tropicana – when branding goes terribly wrong

Tropicana is a very famous juice brand that sells fruit juice worldwide. On January 9th 2009, the PepsiCo-owned brand decided to replace the existing packaging branding for its best-selling orange juice with…

popplekharlamova on May 4, 2017
popplekharlamova 2017-05-04T14:27:05+01:00
Brand positioning
Branding, Creativity

The definition of ‘Brand positioning’

If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for…

popplekharlamova on September 23, 2016
popplekharlamova 2016-09-23T12:26:07+01:00
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