The Significance of Business Branding The significance of branding in the world of business should not be underestimated. While it may appear that a brand solely comprises logos and colours, in reality, it represents the complete identity…
Del Monte – Squeezed in Brazil Great branding and advertising is all about simplicity. Take Del Monte‘s take on freshly squeezed orange juice from Brazil hits all the right notes. Just by using 3 oranges, this simple ad…
What is Branding? Does it Really Matter? Firms today often underestimate the value of branding. This happens because they’re vague on what “branding” actually is, and because they simply don’t grasp the fact that good branding equals higher profits.…
Passionate about results and why we don’t pitch Based in York and Zurich, we’re a creative digital agency that challenge normal. We like to walk a different path. In a fierce market, branding has never become so important. From a…
Heinz Beans Monster Creative Ad We love creativity. This clever spoof ad for Heinz Beans was created purely to show the capability of the graphics company that produced it. (view here) We believe this ad should have been commissioned.…
Non responsive site? You’re losing customers. Google no longer ranks non mobile responsive web sites. So it’s now more important than ever Google announced in May that responsive sites will be placed higher than non responsive sites. A…
Is this the greatest print ad ever? We use the word simplicity all too often in the branding, design and advertising industry. But this is print ad is a perfect example of simplicity at the highest level. Back in 2000,…
Tropicana – when branding goes terribly wrong Tropicana is a very famous juice brand that sells fruit juice worldwide. On January 9th 2009, the PepsiCo-owned brand decided to replace the existing packaging branding for its best-selling orange juice with…
A Change in Brand Strategy for Grossmünster Church Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. A tourist attraction for those on a religious pilgrimage to a community epicentre for…
The definition of ‘Brand positioning’ If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for…