SEO is a fine balance of many things – page speeds, engaging content, technical expertise and mobile responsiveness. And these are just the basics for creating an ongoing SEO campaign.
During the last decade, SEO has seen a massive shift in techniques. Google can penalise your website for many factors – from being incredibly slow, to being non-mobile-responsive. In fact, if your website isn’t responsive, chances are it’s not being crawled by Google at all. Website design and User Experience can also have a drastic effect on your website performance in organic search results.
Every page on your site will need a topic and the content should be full of associated keywords. Ultimately, it needs to be clear, concise and easy to read.
The website needs to be easy to scan by Google. Clean, fast pages that are easy to read and understand make it much easier for search engines to crawl.
Creating web pages and content that users actually interact with and spend time on makes a website engaging. Search engines love this.
Your website needs to prove to Google that it is credible. This is achieved by having a secure website and by building a network of links to and from other sites.
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We believe content is king. There are many ranking factors to consider. We’ll create an SEO strategy for your business based on content generation, live and active blogs that are updated regularly and links around your site that go to and from authoritative websites. Then there are the technical aspects we will look at on the website itself.
Having the wrong types of links can be detrimental to your website SEO. Having the right links and the right code that search engines such as Google and Bing see is so important.
You will receive monthly reports on how your site is performing. SEO has no end game, it’s a careful blend of many skills that can take months to achieve. But with the right knowledge and strategy we can help your website achieve higher rankings on Google.
If possible, your business needs to acquire reviews and ratings. These, along with a good social media following, are essential elements to helping your business gain positions in the rankings.
As the name suggests, on-site SEO concerns what you do on your own website. This means everything from perfecting meta-titles and usage of keywords to ensuring that images are properly labelled. Every detail counts here and when all aspects come together, you have a website that search engines recognise as being of top quality and worthy of high rankings.
Off-page SEO is what you do outside of your own website to enhance the site’s value. This means, in essence, creating links both to and from other reputable websites and leading brands. Effectively, you are showing search engines that you are part of a high-quality online network.
Unsurprisingly, this is where things get technical. We look at all aspects of what happens “behind the scenes” here, from page load times and overall website speed to efficacy across a range of platforms and interaction with apps. Our engineers and coding teams make sure that everything runs smoothly so that search engines will award high rankings to your business.
Strong content helps companies improve their search engine rankings in so many ways. A simple blog is not only a vehicle for popular search terms but a means of showing your prospective customers and the world at large that you are an authority in your field. From informative articles to videos and shareable imagery, content offers a huge amount of scope, and we know exactly how to exploit it for maximum benefits.
It may be a world wide web, but when it comes to SEO it still pays to think in terms of local and international markets. You may wish to focus on only local businesses or only international clients, or the best of both. We always tailor our technical and creative SEO work to your business goals. This ensures that your site is search engine optimised to move your firm in the right direction.
As an SEO Agency supporting companies in York, Leeds and Zurich, we also look after the SEO for organisations in Chicago, California and the Isle of Man.
Your brand and reputation are precious. Trust PK with your SEO.
P+K – Your Brand Growth Partner
Contact us about SEO
Website Audit
Site Maintenance Plans
Search Engine Optimisation
Content Creators
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One to One Training
Google Advertising PPC
Social Account Advertising
Website Copywriting
Bespoke Website Design
We started building brands back in 1998 and since then we’ve branded global companies. We’ve helped grow small businesses from start-ups into large 1m+ turnover businesses.
We offer the complete 360 brand solution – brand identity and logo design, website design, iconography, colour palette, brand guidelines, uniforms, interior design, advertising and social.
We offer a free consultation with any project – branding, design or a digital service. You can rest assured that only when you are completely happy will we proceed with any of our creative services.
Trust Popple + Kharlamova to deliver your branding. Based in York and Middlesbrough, we’ve been building brands large and small, all over the world for over 24 years.
Popple + Kharlamova – Your Brand Growth Partner
Creative Director
Principal Engineer
Brand Strategist & Consultant
Director - Zurich Office
Art Director
Communications
Senior Copywriter
Based in York + Middlesbrough, we’re here to begin your project. We help our clients drive their brands forward across all media, disciplines and platforms.
Main Street Wheldrake, York UK +44 (0) 7958 494713
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Norton. Stockton-on-Tees +44 (0) 7958 494 713
We are fortunate enough to work with some amazing brands. Here are just a few.
“Your brand is what other people say about you when you are not in the room“
“Design is the silent ambassador of your brand``.
``A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is``