Popple + Kharlamova - leading branding agency

Branding agency – Covering York, Zurich and beyond.

Branding Agency – P+K

Creating the right brand message and targeting the right audience for your business is crucial. Many digital agencies offer branding, but they don’t have the branding pedigree of P+K. Being a branding agency first and foremost allows us to shout about our unique branding skills. We’ve worked with everyone from local business owners in York and Zurich to global online poker companies and multi-nationals.

We have extensive experience in branding; we’ve gained our branding experience in the UK, Isle of Man and the USA.

Whatever the size of your business, from a small local company to a large corporate, the fundamentals of branding are the same and we use our unique method we have perfected over two decades to give your brand the edge.

Maybe you already have a logo that is synonymous with your brand and you want to take your brand identity to the next level? Perhaps it just requires an update? Or maybe you would like a new brand identity as you are struggling to connect with your marketplace?

If you are looking for a branding agency in York or Zurich trust the branding experts.

The difference between branding and logo design

The two go hand in hand. The general perception is that a logo and branding are both the same thing, right? No – they are related and have to work together, but the processes are very different.

Branding is the process to build the logo – whereas a logo is the outcome.

Brand Definition – Emotional cues can be triggered when customers/clients respond to your brand, products, services, advertising and even your staff. What people say about your brand, their impression of who you are and what you do, is your brand definition.

Without giving too much away about our process, we can say that our branding offering comes under our ‘four values’:
Immerse – Evaluate – Create – Protect.

Immerse

We immerse ourselves in your business; we really get under its skin. We ask questions, some you may not have thought of.

 

Evaluate

We evaluate everything – your marketing materials, website, social media and even your competitors. We look at every touch-point of your brand.

 

Create

Our world-class creative team gets to work. You can relax knowing you have leading creative talent working on your project. We dissect and debate and only when we are confident we have achieved the best possible results will we forward them to you. We design using state-of-the art software for both on and offline projects.

 

Protect

Once you brand is live, it’s our job to protect it. We advise, guide, help and solve problems and work as your brand guardian.

Why is my logo so important?

There are many places on the web where you can have a logo made, in some cases for under £50. That’s great, but there are many factors that come into play when designing a logo – font, colour, colour palette, stacked, round, for web, for print. And for larger organisations, the creation of brand guidelines must also be a part of the process. Everything has to be accounted for. You can’t risk your business logo / brand identity missing its target market. It must resonate with your customers in so many ways.

Your logo has to be consistent over many channels. When you approach us we will give you a list of all the platforms your logo must perform on both on and offline.

A logo on its own is a graphical element. It may look great, but that’s it. Combine a logo with an effective brand strategy and you are guaranteed to reach your audience in an effective way.

If you are an entrepreneur and looking to build a brand, don’t underestimate the importance of a well-designed logo that has been created correctly. Add this to your overall strategy and it will be a rewarding, long-term investment for your brand. We will help you stand out in the crowded marketplace. Here is an example of how branding can go horribly wrong.

We offer many different services under our ‘branding’ umbrella:

Brand Development

Brand Engagement

Logo and Identity Design

Brand Tone & Voice

Brand Guidelines

Internal Brand Engagement

Environment & Workplace

Brand Audit

Strategy

Why choose P+K?

Branding is in our blood

We understand there is more than one branding agency in York and Zurich, so why choose Popple + Kharlamova?
Back in 1998 we started creating and building brands, and since then we’ve branded global companies.
We’ve helped develop small businesses from start-ups into large 1m+ turnover businesses.

 

complete 360 Brand Identity

We offer the complete 360 brand solution – brand identity and logo design, website design, iconography, colour palette, brand guidelines, uniforms, interior design, advertising and social.

We offer a free consultation with any project – branding, design or a digital service.
You can rest assured that only when you are completely happy will we proceed with any of our creative services.

Trust Popple + Kharlamova to deliver your branding. Based in York and Zurich, we’ve been building brands large and small, all over the world for over 24 years.

Popple + Kharlamova – Your Brand Growth Partner

Key people

Jamie-branding-agency-york
Jamie Popple

Creative Director

Over 23 years experience in branding, digital and design. Jamie leads the creative team and is recognised as one of the top talents in the industry.
kieran-web-design-york
Kieran Brown

Principal Engineer

Kieran runs our web and app development team. He's a highly skilled coder and security expert.
BIANCA ROBINSON brand strategist
Bianca Robinson

Brand Strategist & Consultant

A marketing consultant, brand strategist & lecturer. Bianca brings fresh thinking and specialises in digital marketing techniques.
FELICITAS GAWENAT york
Felicitas Gawenat

Director - Zurich Office

Felicitas heads our Zurich Office and deals with international business, she is highly motivated and specialises in helping small businesses grow and thrive.
Leigh Windell
Leigh Windell

Art Director

A multi-award winning creative specialising in branding, Leigh has the creativity and forward thinking to push the boundaries of design.
Alex Mallinson marketing communications
Alex Mallinson

Communications

Alex makes words work. Whether it's website copy, a speech or presentation, a video script, or media relations, he gets messages to target audiences, and then measures their effectiveness.
George Penn

Copywriter

George works alongside Alex and is responsible for all our copywriting, news and blogs.

Offices

Based in York and with an office in Zurich, we’re here to begin your project. We help our clients drive their brands forward across all media, disciplines and platforms.

York

York

Main Street
Wheldrake, York UK
+44 (0) 7958 494713

hello@popplekharlamova.com

zurich office

Zurich

Bahnhofstrasse 52
CH – 8001 Zurich
+41 79 927 66 33

hello-zurich@popplekharlamova.com

Friends

We are fortunate enough to work with some amazing brands. Here are just a few.

“Your brand is what other people say about you when you are not in the room“

Jeff Bezos

“Design is the silent ambassador of your brand``.

Paul Rand

``A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is``

Scott Cook