At Popple & Kharlamova (P+K), we’re more than a digital agency — we’re brand specialists with over two decades of experience creating, evolving, and elevating brands across the UK and internationally. From Teesside to Frankfurt and Zurich, we help businesses define who they are, what they stand for, and how they connect with their audience.
Unlike most digital agencies, branding is at the heart of what we do. Our roots as a creative and branding agency give us a unique edge in crafting powerful, consistent brand identities that perform across digital and traditional channels.
We’ve partnered with clients ranging from ambitious startups to multinational corporations — transforming brands across the UK, Europe, and the USA.
Brand strategy & positioning
Logo design & visual identity
Rebranding & brand refresh
Tone of voice & messaging development
Digital brand implementation
Whether you’re a growing business in Teesside, a corporate brand in Frankfurt, or a global enterprise in Zurich, P+K will ensure your brand stands out, connects, and performs.
The difference between branding and logo design
The two go hand in hand. The general perception is that a logo and branding are both the same thing, right? No – they are related and have to work together, but the processes are very different.
Branding is the process to build the logo – whereas a logo is the outcome.
Brand Definition – Emotional cues can be triggered when customers/clients respond to your brand, products, services, advertising and even your staff. What people say about your brand, their impression of who you are and what you do, is your brand definition.
Without giving too much away about our process, we can say that our branding offering comes under our ‘four values’: Immerse – Evaluate – Create – Protect.
We immerse ourselves in your business; we really get under its skin. We ask questions, some you may not have thought of.
We evaluate everything – your marketing materials, website, social media and even your competitors. We look at every touch-point of your brand.
Our world-class creative team gets to work. You can relax knowing you have leading creative talent working on your project. We dissect and debate and only when we are confident we have achieved the best possible results will we forward them to you. We design using state-of-the art software for both on and offline projects.
Once you brand is live, it’s our job to protect it. We advise, guide, help and solve problems and work as your brand guardian.
You can get a logo anywhere — but a strategic, professionally designed logo does more than look good. It defines how your brand is seen, remembered, and trusted.
At Popple & Kharlamova, we create logos backed by brand strategy, ensuring every element — font, colour palette, and layout — performs consistently across print, digital, and social platforms. For larger organisations, we develop full brand guidelines to maintain cohesion and impact everywhere your logo appears.
A logo without strategy is just a graphic. A logo with strategy becomes a powerful brand asset that connects with your audience and drives long-term growth.
Whether you’re launching a new business or refreshing your brand identity, we’ll help you stand out in a crowded market.
Here is an example of how branding can go horribly wrong.
Brand Development
Brand Engagement
Logo and Identity Design
Brand Tone & Voice
Brand Guidelines
Internal Brand Engagement
Environment & Workplace
Brand Audit
Strategy
Why choose Popple + Kharlamova? Back in 1998 we started creating and building brands, and since then we’ve branded global companies. We’ve helped develop small businesses from start-ups into large 1m+ turnover businesses.
We offer the complete 360 brand solution – brand identity and logo design, website design, iconography, colour palette, brand guidelines, uniforms, interior design, advertising and social.
We offer a free consultation with any project – branding, design or a digital service. You can rest assured that only when you are completely happy will we proceed with any of our creative services.
Trust Popple + Kharlamova to deliver your branding, based in Middlesbrough and a presence in Frankfurt and Zurich, we’ve been building brands large and small, all over the world for over 2 decades.
Popple + Kharlamova – Your Brand Growth Partner
Creative Director
Principal Engineer
Brand Strategist & Consultant
Director - Zurich Office
Art Director
Communications
Copywriter
Based in Teesside (Middlesbrough) and a presence in Frankfurt and Zurich, we’re here to begin your project.
We help our clients drive their brands forward across all media, disciplines and platforms.
hello@popplekharlamova.com
hello-frankfurt@popplekharlamova.com
We are fortunate enough to work with some amazing brands. Here are just a few.
“Your brand is what other people say about you when you are not in the room“
“Design is the silent ambassador of your brand``.
``A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is``