Del Monte – Squeezed in Brazil

Great branding and advertising is all about simplicity. Take Del Monte‘s take on freshly squeezed orange juice from Brazil hits all the right notes.

Just by using 3 oranges, this simple ad is immediately understood without any complex brain acrobatics. Achieving this level of simplicity in advertising and branding is the holy grail. If an ad can immediately make an impact on it’s audience it’s job done.

Clever, impactful and a bit cheeky – Not easy to do, but when the research is done amazing things happen. Great stuff Del Monte.

Have a look at how branding can go terribly wrong too here.

About Popple Kharlamova